1.Choose a Sufficient Channel Name
Since the brand account name does not need to be linked to your personal account, you have several options to choose from.
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Most people prefer the company or brand name and some choose their first and last name instead. Both options are fine, but if you run a company, you’d better choose its name (e.g. Electronic Arts) – that way people will remember it much faster.
In general, choose a name that describes your brand and avoid using random numbers and letters that have nothing to do with your business – and it’s irrelevant and unprofessional. Instead, choose something catchy and memorable.
- Write Informative Biography and Description
Information about your brand is a very important piece of information that should appear on your channel.
Click the About tab to edit your channel’s details and write a brief description of what your brand is all about. Make sure to include key keywords relevant to your business in your description – this way, people can find your brand much more easily when searching for videos on YouTube.
Also, don’t forget to include your contact information such as e-mail address, social media profiles, and any other links or information you deem necessary.